“From Grit to Greatness – The Story Behind ‘1919 by Shelby’”

We’re not just building something. We’re building a legacy.

Shelby AB was founded on hard work, resilience, and a love for craftsmanship – values that also shape our latest venture: 1919 by Shelby.
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Why 1919?
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The brand name is inspired by the grit and spirit of the post-WWI era, a time of rebuilding and brotherhood. It’s also a nod to our founders’ favorite series – and the Shelby name.
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What is it?
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1919 by Shelby is a new premium line of nicotine pouches, made in Sweden, crafted for hard workers, gym lovers, and everyday warriors. Strong, clean, and stylish – just like the people we work with.
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First Flavors Coming 2025:
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Arthur’s Ice – Freeze Mint (Extra Strong)
Alfie’s Burn – Citrus (Strong)
Grace’s Kiss – Strawberry Candy (Medium)
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What Makes Us Different?

Made in EU with tested ingredients
Designed for energy and focus
Stylish 1919 Birmingham Streets -inspired cans
Sold online + through vending machines
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Launching Soon:

We aim to launch before December 2025 with 3 vending machines and online sales at 1919snus.se. Stay tuned for updates on our Instagram and blog.